/100 0 votes, 0 avg DIGITAL MARKETING EXAMINATION Welcome to the Chartered Institute of Social Media and Digital Marketing Examination Portal. We wish you all the best as you kick start a wonderful career with usONLINE EXAMINATIONSThe online assessment is taken on completion of the training material. You will be asked 100 multiple choice questions with a pass mark of 50%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the Exam againWhether you are a student on our platform or not we encourage you to email your enquires to our friendly team if you need help with anything at info@cismdm.com REGISTER TO START YOUR EXAMINATION 1 / 100 DM. Youtube is a .............................. type of platform Photo sharing Video sharing Content sharing 2 / 100 DM. The following are social media platforms except Facebook Twitter Blogspot 3 / 100 DM. Who is the founder of Facebook ? Jack Dorsey Niel Patel Mark Zuckerberg 4 / 100 The Following are lead magnet in Email Marketing except? a. PDFs b. Videos c. Mp3 audio files d. Conversion 5 / 100 DM. ..............................type of Ad shows on YouTube Display Ad and Video Ad Video ad only Display Ad only 6 / 100 DM. Which of these is use to track your performance and traffic ? Google ads Google Analytics Facebook Ad Manager 7 / 100 WWW means-------------------- (a) Web world wide (b) World wide web (c) Wide web world (d) Wider world web 8 / 100 DM. The following are website you can use to import from except ......................... 1688 Amazon Alibaba Facebook cart 9 / 100 Building relationships, building brand loyalty, reaching a particular demographic; are all specific reach out goals in the following except ….. a. Facebook b. Twitter c. Pinterest d. YouTube Radio Marketing 10 / 100 DM. SEM is a ....................... Paid Reach Free reach Organic reach 11 / 100 Which of these is not one of the SMART methods of achieving goal? (a) Specific (b) Measurable (c) Achievable (d) Reliable 12 / 100 DM. Search engine Optimization is divided into ........................ sections 1 2 3 4 13 / 100 DM. Who is the current owner of Instagram ? Mark Zuckerberg Kevin Systom Jack Dorsey 14 / 100 ----------------- is the world's largest professional network with over 400 million professionals on it. (a) Instagram (b) Twitter (c) LinkedIn (d) Facebook 15 / 100 DM. The following are the best ways you can still traffic to your blog except ........................... Shafring on Twitter Sharing Pininterest Sharing on Facebook Sharing on Whatssap 16 / 100 DM. Which of these is not an example of digital marketing ? Affliate marketing Content marketing social media marketing Tv advert 17 / 100 DM. Inorganic reach can also be called .................................. Paid reach Inorgainc product Free reach 18 / 100 DM. GIF is what type of image ? Image in motion Image with background Image without background 19 / 100 DM. What do you need to create a blogger account ? Yahoo mail Google mail Hotmail 20 / 100 DM. ..................................... are facebook campaign objectives except? Lead generation Awareness Consideration Conversion 21 / 100 DM. It took radio ...................... years to reach 50 million customers 40 38 28 22 / 100 Google search ads can be targeted based on all of these except ........................... Hashtags Location Budget Interests 23 / 100 -----------------------------is the largest social media platform. a. Twitter b. Facebook c. Instagram d. Pinterest 24 / 100 Which of these is not a benefit of social media marketing for business …………….. a. it’s easier than ever to reach millions of people to promote your event b. you can easily target your advertising by age, gender etc. c. you can make new friends and chat with them d. it’s easy to develop custom message for different platforms 25 / 100 DM. The total population of the world as of January 2020 is 7.6 Billion 7.75 Billion 7.0 Billion 26 / 100 Which of the following is use for sending bulk sms................ www.dbulksms.com www.ebulksms.com www.bulk.com 27 / 100 The set of people who register on your site to receive email/content are called….. friends followers Leads members 28 / 100 DM.. ........................................is a good pratice of SEO white hat black hat gray hat 29 / 100 Which of these format is suitable to upload audience list to MailChimp ? Ms Word Ms Excel Ms Powerpoint 30 / 100 DM. If your Facebook business page isn't getting enough engagement and call-to-action, what should you do ? Compel people to engage your page Promote your Ads Post more photos Create another business page 31 / 100 The most important part of the email is …………. The Senders Name The Content The style The Subject 32 / 100 DM. Google search Ad makes use of .............................Ad Banner Ad Text Ad Infographic Ad 33 / 100 DM. Facebook marketing has .................. campaign objectives ? 5 3 10 34 / 100 One of the benefits of Digital Marketing is for Business is? Catching fun online Viewing videos Improved conversion rates More followers on social media 35 / 100 DM. The following are platforms to start a blog except blogger wordpress wambizi 36 / 100 Facebook is divided into 3 parts namely except a. Personal account b. Pages c. Messenger d. Group 37 / 100 DM. JPG is what type of image Image with background Image without background Image in motion 38 / 100 DM. Cost per click means ........................ Total amount of your budget The amount you pay per message The amount you pay when someone clicks on the Advert 39 / 100 DM. ............................ is the best Digital Marketing platform for get paid traffics. Twitter Facebook Pininterest Google Ads 40 / 100 DM. ............................... is the best way of sending traffic to your website. lead generation Reach Brand awareness Traffic 41 / 100 The online tool used to monetize your blog is a. google admob b. google adsense Bing Admob 42 / 100 DM. ......................is the function of Display Name in blogging Name of Blogger Name of blog All of the above 43 / 100 DM. The following are 3 types of content SEO except white hat SEO black hat SEO green hat SEO 44 / 100 DM. Organic reach is ......................... Reaching people by paying Reaching people without paying Both 45 / 100 DM. Audience section in any type of online Advert is use for People that should see your ad The age you want to taarget only For slowing Banner Ad 46 / 100 --------------------Is the Biggest Video Platform In The World and the Second largest Search Engine With Billions Of People. (a) YouTube (b) Snapchat (c) TikTok (d) Facebook 47 / 100 Email marketing is a marketing tool used to send …................. a. Social messages b. Bulk Mails c. sms messages 48 / 100 Digital marketing includes all of these except ------------------------- Email Marketing Radio Marketing Social media Marketing Google ads 49 / 100 The old form of marketing is called ……………….. a. Modern Marketing b. Traditional Marketing c. Old Marketing d. Archaic Marketing 50 / 100 DM. PNG is what type of image Image with background Image without background Image in motion 51 / 100 DM. Facebook campaign is divided into ......................... Display Ad Ad Ad set 52 / 100 DM. Brand awareness Advert is a type of Ad that ...................... Reach a lot of people Take your brand to a lot of people Gives you mainly like comment and shame 53 / 100 DM. Which of these is not a search engine ? Mozilla Firefox Opera mini Internet Explorer Microsoft 54 / 100 ……………………………is the use of social media platforms and website to promote a product or service. a. Display marketing b. social media marketing c. Content Marketing 55 / 100 Which of these can be used to design your Facebook business logo? a. Postmaker b. Canva c. Instagram d. Mailchimp 56 / 100 Which of these platforms cannot be used for photo sharing? a. Instagram b. Pinterest c. WhatsApp d. Snapchat 57 / 100 DM. ................................. is not a Facebook campaign goal Messages Awareness Lead generation Traffic 58 / 100 DM. App install in Facebook Ad is ..................... Install app for people online Advert for people to install app A section on Facebook where you can download app 59 / 100 DM. ......................... is the most important part of an email composition Subject Content Sender name 60 / 100 DM. ....................is the combination of the good and bad SEO white hat black hat gray hat 61 / 100 Which of these is not a type of ad ? a. Display ads b. Search ads c. App ads d. Phone ads 62 / 100 DM. Colour Theory is the use of colour the use of theoritical colour the way you see colour 63 / 100 DM. Before you can monetize your YouTube channel you need the following..................... 100 subscribers only 10,000 subscibers none of above 64 / 100 Which of these is not a social media? (a) WhatsApp (b) Pinterest (c) Zoom (d) Instagram 65 / 100 DM. Organic reach is type of reach based on ................................. Effort and Handwork Paid Traffic Facebook Traffic 66 / 100 All of these are benefits of Facebook for business except ……………. a. Provide customer support b. Low cost marketing strategy c. Targeted advertising d. Reaching friends and family 67 / 100 Which of these is not a blog platform ? a. WordPress b. Blogger c. Wiz d. Canva 68 / 100 All of these are benefits of Instagram for business except …………….. a. Hashtags can increase visibility b. Stories make your business relatable c. You can run search advert d. You can effectively engage with customers 69 / 100 Facebook marketing objectives includes all except …………. a. Awareness b. Consideration c. Relationship d. Conversion 70 / 100 A customer buys your product for the following reasons except……. a. Price b. Quality c. disenfranchisement d. Uniqueness 71 / 100 Which of these is not an aim of Email Marketing? a. Converting strangers into friends b. Leads to sales c. Repeat customer into brand advocate d. Sending greetings to friends 72 / 100 DM. *|FNAME|* is use to generate ................................ all names first name username 73 / 100 DM. Mailchimp is a powerful platform for .................... except Emailing Lead generation Graphic design 74 / 100 DM. SEO is an .,........................ organic reach inorganic reach paid reach 75 / 100 A landing page in email marketing is used to …….. Send Bulk Sms Showcase and Collect data Send bulk Email 76 / 100 SEO stands for-------------- (a) Safe engine optimization (b) Search entire optimization (c) Safety engine options (d) Search engine optimization 77 / 100 Search ads do not use........................ Budget Audience Hashtags Location 78 / 100 DM. Organic reach can also be called....................... Organic product Paid reach free reach 79 / 100 DMI. Internet is a .................... network that uses telephone lines, cable satellites and wireless connections. Wide Usable Telecommunication 80 / 100 ------------------------is a program by Google that allows publishers to monetize their content. Blogger.com Linkedin.com Google Ads Pinterest 81 / 100 DM. Google display ads makes use of ............................... Text ads Banner ads Responsive and Banner ads 82 / 100 . ......... Is a self-host blog. a. WordPress b. Wiz C. Blogger D. Canva 83 / 100 DM. ......................... is a photo sharing platform LinkedIn Instagram Facebook 84 / 100 DM. Customers buy things because of the following main reasons except ....................... needs wants friends 85 / 100 With Digital Marketing you can reach people in your location and outside your country. True False Uncertain 86 / 100 Search ads are used to target customers on ........................ Youtube Result Google Search Result Display Result 87 / 100 DM. .............................. is the largest social media platform Instagram Facebook LinkedIn 88 / 100 Which of these is not an objective of Digital Marketing? (a) Reaching the right audience (b) To motivate your audience to take action (c) Return on investment (ROI) (d) To make friends 89 / 100 Online marketing goal is to achieve the following except a. Prospects to customers b. Customers to prospects c. Sales to leads d. Leads to sales e. To promote hate 90 / 100 Short clips that shows while watching a YouTube video is known as a. Video ads b. Display ads c. Search Ads 91 / 100 The following are Google Display Ad type except ? Standard Display Ads Gmail Ads Banner Ads 92 / 100 DM. A landing page is a ................................. A sales page you can use to sell and also collect data A full stack website Website for Ecommerce store 93 / 100 DM. Facebook engagement Ad gives you...................... Comment Like Message All of the above 94 / 100 The site used to remove background from images is a. Remove.ng b. Remove.bg c. Remove.sg d. Remove.org 95 / 100 DM. The following individuals are bloggers except Ladun Ladi Femi Filani Kemi Showande 96 / 100 DM. Facebook has a button called "create" , it can be used to create all except Ads Page Event Vidoes 97 / 100 A business owner who wants to create google ads will sign up to ? a. www.google.com b. www.ads.google.com c. www.googleads.com d. www.googlebiz.com 98 / 100 DM. ..................... is the bad practice of SEO white hat black hat green hat 99 / 100 DM. Inorganic reach is type of reach based on Effort and hardwork Paid traffic Facebook Traffic 100 / 100 The type of ads that pop up to your screen while browsing is known as ............................. a. Search ads b. Mapon Ads c. Display ads Your score is 0% Restart quiz
